We'd hazard a guess that at some point, at least once, you've told someone else about that brand. Spread the love as it were. Word of mouth, especially in a digital age is really powerful stuff. And it's why we do what we do.
"There is nothing more unstoppable than a freight train full of fuck-yeah"
Badass author / All-round legend
"It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds."
"Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind."
"Sometimes there is no need to be either clever or original."
It looks like bigger and better clients. It's increasing sales or smashing that fundraising target. It's selling out in under 10 minutes. However success looks to you, word of mouth invariably plays a huge role. It helps products and ideas catch on.