Hawtrey Dene
Hawtrey Dene work in partnership with their clients to provide cost reduction, procurement improvement, business process redesign and business transformation services.
As they approached their five year anniversary and were celebrating growth in terms of their team and client portfolio, they saw a rebranding exercise as a good opportunity to mark a new chapter, building on the foundations they had already set.
Challenge
Since establishing in 2010, Hawtrey Dene have worked alongside with an array of well known corporate clients in a wide variety of sectors. Prior to starting the project, Hawtrey Dene’s branding was confined to their logo, with a limited supporting brand to use throughout multiple media channels.
We were tasked with creating a stand-out brand ecosystem, which would speak to and align with the types of clients Hawtrey Dene aimed to attract, without alienating their existing client base.
Strategy
With a forward-thinking approach to the brand identity, we built on the roots that Hawtrey Dene had already embedded into their brand culture. Their existing logo contained a seed, which we sought to develop on with the new identity. The seed represented potential for growth, requiring care and attention to help it flourish and thrive, perfectly complementing Hawtrey Dene’s ethos.
Solution
Hawtrey Dene pride themselves on providing a personal and tailored service to their clients. While every project they work on is different, we created a set of vibrant icons and illustrations that could act as key indicators to the typical services they offer.
A clean and defined colour palette was chosen, allowing the blood orange to stand out and inject personality, without distracting from the professional messages that Hawtrey Dene were getting across.
This became key to the identity, forming a flexible device used as a brand indicator as well as in illustrations.
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