London-based studio InsideOut make experience-led architecture that quietly enables and inspires life to take place. With a “people first” approach and working across residential and commercial projects, they use constraints as opportunities for ingenious design that creates more value for their clients.
Big Fan were tasked with creating a solid brand strategy, new visual identity and key touch points, including a full portfolio website.
Having heavily supported InsideOut’s brand strategy, we were perfectly placed to translate this into a coherent and “on-brand” visual identity system.
We wanted the system to bridge the gap between intelligent and playful. A dynamic eco-system that felt considered, energetic and fun.
Typography became the main identifier for the brand. We chose a font family that not only exhibited the brand attributes and values, but could carry the brand on its own.
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