nymbl
Formerly known as FA Digital Productions, Nymbl are an award-winning 3D design and animation studio based in Bristol, England. They produce distinct, high quality and memorable animations for a wide range of clients. Having established in 2012, they came to realise that while they pour over the quality of their work, it was their branding that didn’t present their portfolio in the best light. They tasked us with repositioning their brand, helping them with renaming, before creating the visual identity and designing and developing their new website.
Challenge
Prior to nymbl’s rebrand, their identity projected a ‘techy’ impression, which, while may appear to some, could alienate others. While the agency aimed to demonstrate that they are experts within the field, their brand didn’t portray the forward-thinking, experimental and playful nature of their portfolio, and working culture. A dose of personality was needed within the brand, to portray their personable approach to working with clients.
Strategy
Equally creative as they are technically-minded, there’s nothing the team like doing more than putting new and emerging technology through its paces. Uncovering what it’s capable of. And it’s this inquisitive, playful approach to technology that inspires their best work. We were briefed to celebrate the beneficial relationship between ‘work’ and ‘play’ through the visual identity, website as well as in real life settings.
Naming
The studio had outgrown the ‘FA DigitalProductions’ name (‘FA’ referring to ‘freelance animator’). It was in getting to know their team, how they work, as well as popping into their studio so they could give us a hands-on experience tour of their equipment (mindblowing!) that we got to the crux of who they are. We shortlisted potential new names that would encompass the studio’s newly defined vision and positioning. We paid careful attention to trademarking and domain name availability and even put it to the test with how it sounded when answering the phone.
The resulting name that followed was ‘nymbl’, a clever misspelling of the word ‘nimble’. It amplified the fast moving, quick thinking, and more importantly adventurous and playful ethos that had been identified in our Brand Discovery sessions.
Solution
We set about designing an identity system that would feed Nymbl’s appetite for play. A platform upon which they could test, demonstrate and show off their skills. Two dots, one representing work, the other play formed the foundations of the brand.
Integrated within the bold logotype and supported by a brave two-colour palette, the resulting collateral and website have served up fresh inspiration for the internal team and is proving to be an effective selling tool.
“The team are incredibly approachable, professional and ultimately great at what they do. They embraced our ethos very quickly and presented two brilliant routes. Once we decided on the route we received a fantastic set of assets that reflected nymbl (our new brand) well. We’ve loved working with the Big Fan team so much that we keep going back for more! I wouldn’t hesitate to recommend them to anyone looking for a rebrand.”
Sama Talie Alyasiri – Client Services
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