Although the unassuming pop shield is an essential fixture in the recording studio, music producers Jonathan Hucks and John Metcalfe recognised that this simple piece of equipment had many flaws and nobody had sought to rectify them. It was out of these frustrations that “Pop Audio” was born.

Pop Audio needed a brand identity that represented the wealth of knowledge and experience that went into designing their product range in addition to the quality of the final result. Working closely alongside the Pop Audio team, we developed a visual language that instilled trust in core audiences and communicated the product’s distinguishing features simply and effectively.