Wood for Trees

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Wood for Trees

As experts in innovation management, Wood for Trees work at gaining unique and strategic insights into a client’s marketplace, presenting the best approach for realising a client’s vision.

Big Fan were tasked with creating a brand that would successfully represent the team’s carefully considered approach, while confidently positioning the business within the market.



A variety of tree illustrations were introduced to represent a number of possible solutions and innovative ideas that Wood for Trees had examined and identified for a client. A yellow highlight device further told the ‘brand story’, serving to hone in on the right path that would lead to unlocking profitable new products and services.

Introducing wood grain features to the brand served to encourage clients to break away from their natural surroundings and evaluate their current positioning and what lies ahead.

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