The Joy Club started with an ambitious goal: to redefine retirement by creating an online community where retirees could flourish through live events, inspiring content, and meaningful connections. From the outset, we worked hand-in-hand with the founder to bring this vision to life.
Through a thoughtful brand strategy and a warm, distinctive visual identity, we helped shape the foundation of the platform.
Our team designed and built the marketing platform and website, developed engaging designs for the platform itself, and created all supporting marketing materials. By guiding The Joy Club through its early growth, we played an integral role in its journey to success, culminating in its acquisition by the leading competitor in the space.
