Umee is a company redefining accessibility and approachability in the blockchain space. They stand out by making complex ideas feel simple and engaging, inviting users into the world of decentralized finance with confidence.

We set out to create a brand that was as refreshing as their vision. From a vibrant, uplifting color palette to the introduction of their adorable mascot, Adora, every element of the identity was designed to bring a sense of warmth and charm to a traditionally technical space.